I needed to find out about this mysterious Facebook Pixel. What is it? What does it do and how can I benefit from it.
So this is what I found out. Also, I’ll do a video overview of the process tomorrow and add it to this post but for now here is the process of how to get a Facebook Pixel…
What is this Facebook Pixel?
Basically, it tracks every page view on your website by a Facebook user. This allows you to:
(i) Track-specific actions and conversions on your website.
(ii) Build custom audience lists from opt-in pages to run campaigns retargeting users of your website with Facebook advertising.
Why is the Facebook Pixel important?
Tracking conversions allow you to measure the performance of each and every Facebook campaign, ad set an ad you are running by the website actions that matter to you. Within this, you’ll be able to break down the data to understand the demographics, locations, devices and times that are driving your conversions.
At a basic level, this will allow you to understand who and where your conversions are coming from when people land on your opt-in page/website. This is important as we build our subscriber list, ensuring we can target our ad spend on the areas that will provide the best return when creating a Facebook Advert.
Where to Start
Create an account and log into https://www.facebook.com/ads/manager
In your Ads Manager, the easiest thing to do is click the little menu (3 stacked lines) in the upper left corner and then…
- Step 1: Go to Tools
- Step 2: Select Pixels
- Step 3: Click the “Setup Pixel” button
- Step 4: Choose “Copy and Paste the Code
Where Does the Facebook Pixel Go?
If you want to track people coming to any page on your website so you can target your Facebook ads to them later, place the Facebook pixel between the “head” tags of your website’s theme. By placing it in your site’s theme, the pixel will show up on every page on your site and you don’t have to manually place it individually on every page.
If you’re using WordPress, use a plug-in like Insert Headers & Footers, Headers & Footers or Facebook Conversion Pixel. These plug-ins make it really easy to add this pixel code to your site.
Facebook gives clear instructions on where the pixel goes:
If you want to track people coming to specific landing pages, place the Facebook pixel between the “head” tags of the individual pages. For example, if you want to track people coming to your opt-in page and your “thank you for opting-in” page, you would place your one custom audience pixel on both pages.
If you’re using something like LeadPages or Clickfunnels or Optimize Press, they make it super easy to add this pixel code to your landing pages…