The first myth is you can get rich quick online.
We see sales pages all the time that claim that if you do this and you do that, you’ll make $10,000 next month. You’ll make $1,000 tomorrow. You can do a $100,000 launch in two weeks. You’ve probably seen something along those lines, whether it’s more or less, but we’ve all seen something like that online.
I think it makes it really easy for us to get frustrated when we set up a web page or we set up a landing page and we get 11 subscribers and only one sale. Then we go for a few days and nothing happens. We get frustrated and sometimes we’re even following a plan that’s supposed to make us rich tomorrow.
The truth is it doesn’t happen. That’s B.S.. Perhaps you’ve been bitten by that hype before and that’s cool. This is a new year. Recognize that the hype doesn’t work and you have to build something solid.
The online business is no different than offline. It’s no different to opening up a coffee shop. If you open up a new coffee shop, you’re not going to sell a million coffees the second week, no matter how much news coverage you get, no matter how good the coffee is.
Even if you were to make coffee in bulk you probably wouldn’t be able to keep up with the business, so the natural way that you grow an offline business is you start by advertising. People come to the shop and some of them would like the coffee and they’d tell their friends and other people.
You’d run some specials and month after month you’d do more and more business. Seriously, the first few months your coffee shop wouldn’t even break even. You wouldn’t sell enough coffee to pay all the bills.
Hopefully, by the end of the year, you’re in profit. Then the next year you make a nice profit. And that’s kind of how online business is.
You’re not going to get rich quick. There may be a 1 in a million shot that you’re going to just stumble on the perfect product with the perfect sales page at the perfect time and something big’s going to happen.
Unfortunately, even for those people, the 1 in a million shot that something like that possibly might happen, they tend to be one-shot wonders because they never learn the foundations of making something happen.
They never learned how to drive traffic. They never learned how to create back-end products. They never learned how to build that business. So what happens is they have this one shot, they make $10,000 – $30,000 may be the first month, and they’re never ever able to duplicate it.
I’m going to kind of go through my background in a few minutes and you’ll see that my last five months were decent, and before that every month grew by a little bit every single month. Your first few months can be really slow and you can’t let that frustrate you.
The second myth is: The traffic is free myth.
There’s this idea that traffic is free and you can buy plenty of ebooks on it. In fact, I think there was a seminar a couple of months ago, several thousand dollars worth of a coaching program to teach you how to generate free traffic.
The funny thing is, I just have to laugh when I see it because I look at each one of those sources of ‘free traffic’ and none of them are really free. They all have a cost involved, whether there’s time, whether there’s money involved, every kind of free traffic.
Writing articles is my favourite source of traffic – and I won’t call it free traffic. If I do, let me know where it is because I’ll change it, because writing articles and getting traffic is not free traffic. It may not cost you dollars to write the article, but it costs you time.
If it takes you half an hour to write the article and you’re worth $20/hour or $30/hour at whatever work you do, that article really cost you $10-15 to write. If you pay somebody $5-15 to write an article if you pay somebody to submit it – whether you do it yourself or somebody else does it, it’s not free.
Sometimes you’ll hear that affiliate marketing is free traffic. Affiliate marketing is not free traffic. You’ve got to pay out ½ or 2/3. Sometimes on higher ticket items maybe you’re only going to pay out 1/3 of the product price. That’s not free traffic.
I’ll tell you this, over the last five months I generated over $6,200 on average. Most months were well over that. One was shy of it by a few hundred bucks. And I don’t have any affiliates. I don’t have anybody selling.
The thing is, I get asked sometimes, “Why don’t you have an affiliate program?” Because, I’m selfish because if I had an affiliate program and I was paying out 50-60% plus fees, I’d be giving away well over 2/3, probably closer to ¾ of my income to affiliates.
It might be great for the affiliates, but in order for me to net the same thing I do right now, I’d have to do $30,000 per month. One day I’d like to do $30,000 a month, but right now $30,000 would be a lot. That’s $360,000. Not many people online every get to that point. So I don’t choose to do it with affiliates.
Back to the idea that it’s not free traffic.
You’ve got to pay for it.
Blog traffic is not free.
You have to take the time to get in there and work the blog.
Private blog networks are not free. You have to take the time or you have to pay somebody to set it up. And time really is precious. If you’re not full-time online and you’re working this thing part-time, maybe you’re spending 30 hours a week working it, there are two ways you can do it.
You can work it for 30 hours a week and that’s your time you’re putting into it, or you can go to work somewhere at $20/hour, 30 hours a week, make $600/week on the side and then put that money into web traffic. It’s the same difference.
Whether it’s time or money, it’s not free traffic. I’m not going to beat a dead horse here, but there’s no such thing as a free ride or free traffic online.
Even myself, you might look at some of my traffic. You might say that some of my search engine traffic – and maybe 5% of all my traffic comes from just organic search – you might say that’s free traffic.
Well, actually it’s not free traffic because I wouldn’t get it if I hadn’t spent time and money having links posted and creating inbound links and writing articles to create that link traffic, so once again, even organic search engine traffic is not free traffic.
The next myth is that an internet business is easy to learn.
It’s not easy to learn. It’s a skill just like anything else. It’s a skill just like plumbing or electrical work or physics. It’s a skill. It’s not something you’re going to learn in 30 days.
Sure, I can teach you some specific skills in 30 days. I can teach you a number of specific skills in six months. There’s plenty of other people out there who can teach you how to do something specific.
But realistically you need to spend probably several hundred hours on any one thing online before you’re going to get good at it. If you’re working on this 30 hours a week and let’s just say the average is 200 hours to learn to get good at one thing, that’s an average of seven weeks for each thing you need to get good at.
Maybe your sticking point is your website. You need to learn how to publish a web page. For you to get to where you’re efficient, you’re going to need to spend some time.
Same thing with traffic. To get efficient at one thing you’re going to need to spend some time. It’s not going to happen overnight. Sure, you’re going to have some light bulbs that come on, but none of it’s going to happen overnight.