POSITION YOURSELF AS AN EXPERT IN YOUR FIELD…
One thing that has happened in information marketing “market” is that there are more and more entrants into the selling and information space. This has led to a rampant trend of pretend – gurus repackaging and reselling the same information over and over and over again. And one of the side effects of this has been that when you buy some training today, it might just be a rehashed, re-recorded version of something that was created 5 years ago.
The real problem with this is that the web has changed a lot in the last 5 years. Meaning that if you are learning something that was designed, created, even profitable, 5 years ago, it might not even be working today.
The thing is unless you are an “insider” you probably aren’t seeing these things. And most gurus, most information business experts aren’t teaching these things. Many of them don’t even know them, unfortunately!
And if you are buying training from people who aren’t actively in the trenches, the same way you are, you probably aren’t learning what YOU need to succeed.
You might be buying training from $5 million earners online – who are making the bulk of their revenue from live speaking events – and you see that success as something that means you should learn from them. But unless you want to earn your income from a stage, then what they are teaching you about the basics of starting your business, or growing your business from $10k a month to $20k a month is probably not relevant. Because they aren’t actively in the trenches DOING what you are trying to do.