Psychologically ( and we all know this) a real relationship is built in many different mediums, in short questions, long questions, etc. I could list 100’s of ways that are real.
A Fake way is – a billboard or a google ad.
Email marketing when it only uses one kind of email particularly, or just 2 kinds, for examples, feels subconsciously like a cheap imitation – it feels like a fake.
That’s why so many marketers find that their readers don’t trust them or bond with them.
They can be delivering great content, but if the relationship itself feels fake, then no bonding occurs.
And you MUST have bonding in order to build relationships.
And you must build relationships to build long term customers and especially coaching clients.
Coaching clients don’t enroll primarily based on the words on the sales page, but instead the words on the sales page simply give them the information and the boost (the push) to take action, but they choose subconsciously to coaching with YOU because of the relationship developed.
And you could send them a full book each day of great content, but it wouldn’t build relationships. And only a very rare person would join your coaching.
Maybe one way to look at this is that your email campaign is designed to build relationships so that people trust you so that they enroll in your coaching and trainings so that they can learn from you. and each email style in your email campaign is just a tool. But you need many tools. You can’t just send a hammer everyday. Or just send a wrench everyday. But one day a hammer, one day wrench, one day a screwdriver, and after awhile you have the whole toolbox.