Here’s how to find people to help:
Step 1: Find the places that people who need your solution to spend time online.
The easiest way to find these places is to go to google and google your prospects’ problems. The reason to do this is that normally one of the first places people go to to find some solutions to their problems is the search engine in google.
Google is directing people to the first 10-20 websites that come up in google for that keyword search. This means that your future clients aka prospects are hanging out in these places. They may also be hanging out in niche forums or blogs, to find those, Google keyword phrases like this: “your niche problem + blogs” or “your niche problem + forums”, for example, your niche is self-improvement, one of the problems in your niche might be “how to improve myself” so you would google: “how to improve myself + blogs.”
Once you find the places where people who need your solution to spend time online, you want to find ways to meet them there.
Go through each site asking yourself, how could I meet people at this site? Each site may have a different way.
For example, perhaps one site has many authors that write blog posts, perhaps you could become a blog poster on that site. Write the editor or owner and ask how to become a guest author on his site.
Another site might have some advertising on it. Perhaps you could advertise on that site. Write the owner of the site and ask how to advertise on her site.
Another site might be a question and answer forum. Join the forum and begin answering questions for people. Note: don’t try to sell on the forums, instead just build relationships and trust by answering questions; if someone wants to learn more from you, they will contact you and ask you how.
Another site might allow you to submit articles, or post videos, or be a guest poster or writer, or any number of various ways you can get engaged on the site.
Each site is different, so once again, you’ll have to look at each one and decide how you can best engage on that website.
Communicate with your prospects and clients through email
Now that you are reaching people through the various websites where they congregate, how do you take them to the next level—personally interacting with you?
The way I do it is I create a squeeze page – a web page that makes some offer, usually a free ebook, mp3, or short video, that the visitor can receive in exchange for joining my email list.
The email list allows me to communicate with that visitor over time and build a relationship with him, and give him the chance to get to know me better, buy my product, and enrol in coaching with me if they choose.
Because there are loads of tutorials how to make a squeeze page I’m not going to go through the steps.
Once you have a squeeze page, simply direct all the people who visit you through all the websites you have identified in step 3, to go to your squeeze page and download your free guide, either an ebook, and mp3, or a video.
Once they have opted in on your email list through the squeeze page, you can then begin to build a relationship with them via email.
This is what I recommend:
Develop an email campaign that progressively over time introduces your new subscriber to:
what makes you different
your coaching program
Although there are a limitless number of ways you could write and configure an email campaign, here is a sample email campaign:
Email 1: Introduction to you, indicate that you will be sending informative emails over time.
Email 2: Email giving a strong tip that will help people in your niche.
Email 3: Another email with strong content, concluding with a recommendation to purchase one of your products (look at the recommendations in this book to see how I word recommendations to buy my products).
Email 4: Email with strong content, again recommending a product at the end (or somewhere in the email).
Email 5: Interaction email, perhaps something that asks “is there anything I can help with?”, “is there something you are struggling with?”, or so on. Be sure to respond personally to anyone who replies to email.
Email 6: An email introducing your coaching program.
Email 7: An email telling more about your coaching program.
Email 8: An email asking if someone has any questions about your coaching program.
Email 9: A content email.
Email 10: An interactive email.
You can continue writing emails like this over time, perhaps spreading out the timing of the emails over time. For example, perhaps an email per day the first 10 days, then an email every second day from 11-30 days, then maybe 2 emails per week through 90 days, then maybe an email every 10 days thereafter.
I have a huge training program that shows you how to write many, many different types of emails and how to incorporate them in your email campaign, you can read about it here: (link to buy email mastery training)( come back soon)
Now you have my entire system for easily creating an information business. Perhaps right now you are thinking, this doesn’t really seem so simple, and that’s okay. Just take each component one by one and create each component the way I teach. If you can only work a couple hours per night, just know that it will take longer than if a friend of yours decides to work full time online from the beginning. And if you are better at managing your time and staying focused, you will get more accomplished faster.
Closing this post my advice to you is this: Just get started. Do something.
Get the training you need to take things to the next level. If you want emails from me giving you new tips and advice, you can enrol to get that here:
30-DAYS OF INFORMATION ** GOLD **